Design and build digital experiences for companies of all sizes, from Netflix and national CPG brands to VC-backed startups in tech and pharmaceutical.
Creative That Converts
Netflix x BC Rich Guitars
Stranger Things Season 4
Collaborated with Netflix’s creative team to design landing pages and teaser visuals for the 2022 release of Stranger Things Season 4 in partnership with BC Rich Guitars. This project involved:
• Access to confidential content to align visuals with the season’s aesthetic.
• Landing page design to promote limited-edition guitars inspired by the show.
• Teaser imagery used across marketing channels to drive hype and engagement.
🚀 Impact: The campaign successfully merged music, nostalgia, and pop culture, driving excitement for the season’s release.
Roles: UX/UI & Visual Designer
Tools: Figma, Photoshop
PROJECTS
Fetch!
Case Study
Roles: UX/UI Research & Design
Tools: Figma, Zapier, Google Sheets
Fetch! was a UX/UI case study aimed at improving the dog walking experience by addressing key friction points for both pet owners and service providers.
🔍 Research & Discovery
Performed competitive analysis of leading dog-walking apps to uncover UX gaps.
Designed and distributed a targeted survey via Facebook and Reddit dog-owner communities using automated tools (Zapier + Google Sheets) to gather actionable data at scale.
Pivoted from limited in-person interviews to digital outreach for broader, more diverse insights.
🎯 Key Findings & User Needs
Dog owners prioritized trust, safety, and real-time communication.
Walkers needed efficient scheduling, transparent pricing, and direct communication tools.
🖌 UX/UI Solutions
Developed an intuitive scheduling system and GPS-enabled walk tracking for peace of mind.
Introduced a dual-rating system to increase transparency and build trust.
Integrated secure, automated payments to streamline the booking and transaction process.
🚀 Outcome & Takeaways
The project revealed market opportunities for differentiated, trust-focused platforms—underscoring how thoughtful, user-centered design can drive both confidence and operational efficiency in service-based apps.
Once Upon a Coconut
Digital & Print Campaign
Roles: Visual & Marketing Design
Tools: Figma, Photoshop, Illustrator
Led the development of a cohesive promotional campaign for a premium coconut water brand, integrating design, branding, and marketing execution across multiple touchpoints:
Created high-performing visual assets for paid social and influencer campaigns, driving engagement and click-through rates.
Designed a branded recipe book to support content marketing efforts and deepen customer connection through lifestyle-driven storytelling.
Developed email marketing designs focused on conversion, blending brand narrative with clear calls to action.
📈 Outcome: Strengthened brand recognition and boosted cross-channel engagement through elevated creative and strategically aligned marketing materials.
Roles: UX/UI Designer
Tools: Figma, Framer, Webflow
Partnered with multiple AI-driven startups to design and build scalable digital experiences. Projects included:
• End-to-end UX/UI design for AI-powered SaaS platforms.
• Prototyping in Figma with an emphasis on user flows and intuitive interactions.
• High-fidelity interactive builds using Framer and no-code tools for rapid iteration.
• Design systems that established consistent branding and scalability across products.
🚀 Result: Helped founders launch MVPs faster with polished, user-centric designs.
AI & SaaS Products
UX/UI for Early-Stage Startups
Pharmaceutical Startup
Landing Page & Packaging Design
Roles: UX/UI & Brand Designer
Tools: Figma
EliteBio is a premium health and wellness brand focused on cutting-edge exosome optimization. I was brought on to redesign their digital experience with a focus on credibility, clarity, and conversion, which included:
Complete homepage and product page redesign
Refined mobile experience for better conversion
Integration of trust signals, user education, and subtle motion
Created vial and packaging design
Todd Orcutt © 2025
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Todd Orcutt © 2025
Todd Orcutt © 2025